Archives for category: Black and White
black and white photography

B&W shot I took one night while lying on my sofa. Shot with Canon 60D at 1/400 second, f7.1, ISO320



If you are to believe the naysayers, they will tell you photography is a dying industry.  With apps like Flickr, Instagram, Google+, Facebook and more, who really needs a real photographer when you have an iPhone or other smartphone.  However, humans like pictures and graphics, we always will, anything that is pretty or is appealing to our eyes will get our attention, and a good photographer tries to do that with every shot taken.  What social media has done to the photo industry is made it more accessible, and given it wings to soar to places it could not have gone in the hands in purists like me.

Take Instagram for example, it allows anyone with a camera phone an opportunity to become a sports photographer, a news photographer or just a day in the life photographer taking pictures of a bottle of steak sauce on a restaurant table.  The simplicity of this app and its ease of use take the guess work out of bad shots.  Even though you can find numerous bad shots that will make any photographer cringe, social media gives everyone an opportunity to shine.  Suppose you’re a home remodeler, here is a chance to showcase your work from beginning to end of a project.  Here is what Window and Door had to say about embracing social media activities: “For home remodelers, social media represents an opportunity to connect with those customers through strong and compelling words and visuals while educating them on everything a business has to offer,” (2013.)  Brands have learned that using social media to show what they do and how good they are at doing it is a great way to attract new business.  This is a win-win situation for both brands and photographers.  Photographers have another source to get work by walking into a small business (real estate offices are my favorites) and offering to shoot properties for them.  Most real estate agencies get excited when a real life photographer shows up to take photos for them, because sometimes with the use of websites a photo may be all they have to tell the story of that property, and they may not get another chance at it.  First impressions are lasting impressions.  However, staying on top of the ever changing social media industry can be daunting.

“These days, so many homeowners turn to the Internet and their social networks to find everything from design inspiration to business reviews before choosing a contractor. With that in mind, many in our industry have learned that establishing a successful social media strategy means much more than creating a Facebook page or Twitter handle and posting the first thing that comes to mind. We’ve also learned that staying current on this ever-evolving medium can feel like an overwhelming task,” (Window and Door 2013.)

Photographers were looking for more ways to make money while business owners are always looking for ways to enhance their presence, increase market share and of course, make more money.  What better strategy than to have a secret weapon like a professional photographer who will take photos and make their properties ‘pop’ when potential buyers are looking for it?  This is an untapped opportunity that many photographers have not discovered, and it is one that I am taking advantage of in the St Louis area.


Source:  Window and Door 2013 Staying on top of the latest trends in social media retrieved from



Elisha and Corliss Cole

Shot at a marriage retreat in 2012. This couple was celebrating their union.


As a photographer, I’m always looking for a way to share my work.  I started off using Photobucket, then discovered Flickr, now there is Instagram.  However, the thing that bothers photographers below the surface is if their work is protected, and how do you combat unauthorized shares and the use of your work?

Of course, you can always create and embed a watermark in your photos, but I’ve never seen that stop anyone.  I usually put ‘Photos by LaTease’ or ‘-031061-‘ as a marker on my photos.  As a web savvy individual, I’ve learned that any photo or graphic can be ‘swiped’ if someone wants it bad enough.  So the question I’ve been debating, is how can Instagram help expand my audience and grow acceptance within the masses?

Flickr is usually for photographers, it’s where we go to hang out and showcase our work.  Think of it as a coffee shop in some little quaint village filled with other creative types talking photo stuff, that’s what Flickr is to me.  While Instagram (@teasastips) is like a true amateur photo hangout where photos are assisted with apps like Textgram for photos shot with a smartphone, (which allow photographers to add text and snazzy sayings to their work.)  In the beginning I avoided Instagram because I thought it was a chintzy app to use filled with non-focused, poor quality photos by amateurs (as you can tell I am a true photographer always critiquing work!)  However, what I’ve discovered, like most social media apps, there are some really good shots on Instagram, as it allows you to expand your creativity and opens a photographer up to a whole new audience.  While reading DPS (Digital Photography School) recently, there was a post about how Instagram was going to impact photography.  It caught my attention because I wanted to have a reason to use it more often.   Here is what one guest contributor had to say about Instagram: “Instagram led to a very interesting phenomenon that could possibly change the world of photography from one end to another. Almost suddenly people who seldom took pictures of their daily life encounters, began to photograph the world around them on a daily basis, increasing and discovering a love for photography. Some have gone even further and consequently decided to study photography.”  What I once thought to be just another Facebook acquisition actually may have some value.  I’ll have to get more involved there and not just use it to whore my Avon business offers to users.  Instagram has more value than that.  If used properly, it can position a brand firmly in the mind’s eye because pictures and graphics last longer in the memory than words do, and a brand could quickly assert themselves as being cool or even hip.  I’m sure many brands are torn between using Instagram or Pinterest, only because they haven’t figured out which one will give them more brand equity.  For me, I like Instagram for perceived closeness to real people, while I am also on Pinterest, I use it mainly to educate and nothing more.

If any of you are on Instagram, I’m @teasastips, look me up, I promise I’ll do better in the future with my photos!

Source: Digital Photography School, Instagram and its impact on the world of photography retrieved from

Alabaster Treasure Chest

I shot this for a client. She has a bath & body business selling shower gels, bath sprays, and after shave splashes– usually all natural products. Shot with Canon EOS Rebel Tsi and frame creation using Picassa.


Photographers aren’t the only ones looking for ways to use social media tools that help understand the back story of social media marketing activity.  Numerous tools exist that help gauge influence (Klout Score), TwentyFeet (analyzes social media ego) or PostRank (analytical measurement which has been acquired by Google.)  PostRank is now known as Google Analytics as of 2009, since Google recognized the importance of social media reporting.

Photo on the wall

As a blogger, Google Analytics are more accessible to me because this reporting tool tells the story of my complete online behavior.  Blogging, Twitter and Facebook updates, etc. tell the story of a business.  It’s a story that the business has control over as it tells it, but this analysis also tells the story of how others see that business.  That’s why TwentyFeet and Google Analytics Social Reports are so valid.  These tools exist to create a firms’ social currency, that is, to create a worth on the Tweets, blogging, Facebook status updates and interactions which determine how well the groundswell reacts.

Table decorations

The service TwentyFeet, tracks multiple social media accounts and provides historical performance reports from the data obtained. A free account with TwentyFeet gives you one Facebook and one Twitter account to be tracked, while paid accounts allow a business to export the data for further analysis and internal team reporting.

Google Analytics offers a well rounded measurement tool that not only provides insight into your social media activity, but also evaluates the path of social sharing of your updates and tweets.  “Learn which sources refer engaged visitors;” and “discover what your visitors are sharing and where they’re sharing.”  An invaluable tool if your company wants to fully take advantage of social media marketing tools.

Photographers can use this data to determine the types of photos that are generating the most social buzz and then take more types of photos like this if that is the direction a photo-blogger wants to pursue.  Sometimes artistic creations do not lend to the masses and focus rather on a niche or photographic specialty, however the option to serve the customer exists within the data obtained from social media measurement tools.

Masoba's Blog

Complete Awareness - Marketing, Health, Finances and more...

On The Road To A Degree With Social Media

MKT555-Social Media in Student Affairs


Social Media

The Social Media Photographer

Social media marketing and today's photographer